Born into a family of Italian artisans, Joan showed from an early age, a love of fashion. As a Student, she received a full scholarship to the prestigious Academy of Fine Arts in Philadelphia. As the mother of two toddlers in 1975, she started by working at home doing the thing she loved best, designing children's clothes. The legendary Tom Marotta, the late VP for Saks Fifth Avenue, at Couture, who was in contact with the best designers worldwide, saw the possibilities for Joan. With his encouragement, a business was started which has continued and grown to the present day. Known for her usage of exquisite fabric and detail, along with pristine line, Joan is inspired by European and American influences, while remaining classic with a current fashion edge.